We decided to choose IPC Media to publish our magazine as they are the biggest publisher in the UK. They also have a large variety of music magazine from 'Look' to 'NME'. However they are yet to publish an RnB music magazine. Thanks to the IPC brand it will be very easy to attract customers to buy the music magazine. Also we can utilise the publishers other magazines to encourage readers from their to read our magazine. For example we can attract audiences from the magazine 'Look' which is a fashion magazine and will be read by the female public ranging from 16-24. This is also the type of age range we are aiming for. Also IPC publish 'Zoo' which is a magazine for young men. IPC publish Mousebreaker.com which is a website for online games, this will also have people from the age of 15-20 on the website. IPC is also a brand that highlights quality. If our magazine is published by IPC others will believe it is of top quality and better then the other magazines on the market. As IPC is one of the biggest publishers in the UK, it will mean that our magazine will be swiftly out in stores. The majority of magazines created from IPC are mainstream magazines which mean they will have no problem in publishing our magazine as RnB is one of the most popular music genres at the moment. Hence IPC would be a great choice to publish my magazine as their brand identity will attract customers and already know how to deliver to masses of audiences.
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