Front Page Analysis 2

This is the magazine cover of VIBE. Immediately we can see that the colour scheme is upbeat and chilled out which connotes that the magazine will most likely have a genre of RnB.

We can see that the masthead is in capital letters apart from the 'e' at the end. This could suggest that vibe wanted to be a bit more unique then other music magazines of the same genre. The typography of the masthead is blue which links back to the chilled out feel of the magazine and blue is a universal colour meaning it appeals to both men and women, doing so maximises the target audience. The masthead is big and bold which makes it more eye catching and appealing to the audience.

The main image is of usher who is a current RnB artist. He is very successful and is a world wide phenomenon, known by millions. The camera is at a low angle shot, this increases the importance of Usher as it is almost as if he is superior to us and we should look up at him. His head is tilted to show his confidence as an artist. Compared to XXL, Vibe is not as 'blinged' out. It is more subtle in the way it presents itself. Doing this appeals to an older audience who are more sophisticated and don't just like shiny things. The fact that Usher is wearing glasses makes gives a nice swagger about him and makes him out as if he is mysterious and perhaps not worthy enough to make eye contact with him. The glasses show Ushers importance.

 The word ‘swagger’ is shown in graffiti style which makes it stand out a bit more off the page. The magazine draws in its readers by its additional cover lines which tells the reader what they can expect to see inside. The word 'sex' is used many times on the front page to draw in readers this is because in these modern times, sex sells. People are more open about sex and like to read about celebrities love lives and how to improve there own.This also gives us an idea of the target audience. As they are mentioning sex, it will have an older audience ageing from 16-25. The main cover line goes hand in hand with the main image as they are about the same subject. The main cover line backs up the theory of Usher being very important in the industry is at refers to him as the 'king' which is connotes importance and royalty.  The fact that they write 'sexy issue' at the bottom it makes it more unique and hints that its not a normal magazine, its a special edition magazine. This will encourage the reader to buy it as they will think that they cannot buy this 'sexy issue' every week.