Front Page Analysis 3

The genre of this music magazine is RnB. This is easily shown by the typography used in the masthead. It is big, red and bold. This represents toughness and dominance. The use of such a strong typography suggests it is not a niche genre and as RnB is one of the most mainstream genres it dominates the music industry much like its typography represents. The masthead has a cut through itself in order to create a brand identity and reflect the name of the music magazine as 'Blender'.

The main image is one of the most famous rap artists in this generation who goes by the name of Jay-Z. Using such an influential character as the main image will draw consumers attention into the magazine as the notice the man on the cover. We can see that the magazine is aimed towards an older audience, reflected by Jay-Z's clothing, he is well dressed which attracts a sophisticated audience. Jay-Z is wearing a large diamond ring which represents wealth and superiority. However it keeps its sophistication with the 'bling' being very subtle rather than him being drenched in chains and other sorts of jewellery. Jay-Z's facial expressions suggest that he is tough and is not someone you would mess around with.  This also attracts women to buy it as many of them like a 'bad boy' and will encourage the female audience to buy the magazine for the sex appeal.

The background is all white, this makes everything else stand out. It makes Jay-Z seem largely more important and 'in your face'. The red masthead contrasts the background and makes the masthead more noticeable and more people will see and remember the magazine increasing brand awareness.

The main cover line states 'The fly life of an American gangster'. This suggests that Jay-Z is a gangster however does not depict the stereotypical representation of a gangster suggesting that the stereotypical picture we see is wrong all together. The sell line encourages us to buy the magazine as we want to know what the famous rapper has been up to and the mentioning of his love interests - Beyonce - reinforces the want to buy the magazine as everybody loves famous couples.